A digital signage network is a powerful way to promote your products and services. Its content is displayed on sleek LCD or LED screens that are captivating and intriguing to your target audience.
This dynamic medium also allows you to display real-time updates like emergency alerts or promotional offers that pique interest. It can even broadcast RSS feeds to keep your audience informed and engaged.
Increase Engagement
Digital signage is a highly engaging marketing that helps firms overcome people’s short attention spans by stopping them in their tracks. It’s also a great way to build brand awareness, attract and engage new customers, showcase product benefits, promote loyalty offers, and much more.
Incorporating digital signage with interactive technology, such as kiosks and touchscreens, is a great way to encourage customer engagement. You can use them to personalize a purchase, customize or configure an item before they buy it, or even vote on a poll about their customer service experience.
Digital signage advertising network can also monetize your screens and generate new revenue streams by showing ads for other brands. This helps cover the cost of your screens and equipment and brings in additional income, making them a profitable business venture. This is usually done through a supply-side partner which manages the network and provides software and remote management services.
Reach Your Audience
Digital signage advertising provides a powerful way to reach your audience and grab their attention. It helps overcome dwindling attention spans and cuts through the noise. It also empowers you to showcase your products and services with various content formats like images, videos, animations, and social media feeds. These campaigns are highly immersive and create memorable experiences for your viewers. For instance, a luxury vehicle manufacturer’s epic guerrilla marketing campaign on a bus shelter received massive online and offline coverage.
The right digital signage software solution can help you effectively design and display content aligned with your goals and the demographics of your target audience. A CMS can allow you to manage content and ensure it is updated in real-time remotely. This also allows you to optimize earnings from your screens.
A digital signage network can also monetize your screens by running third-party ads. This popular business model has seen significant growth in recent years. Moreover, it is particularly appealing for businesses with multiple locations as it enables them to maximize the value of their investment. The ability to run a mix of relevant advertising content to the location and audience is also crucial to maximizing revenue. For example, a hotel may advertise a local restaurant or pharmaceutical sleep aid on their screens.
Monetize Your Screens
Digital signage advertising provides a captivating and engaging approach to showcasing products, services, and solutions. Its ability to display various content formats – including images, videos, and animations – helps create a memorable experience for your audience.
You may monetize your screens by displaying your messages and promotions and selling advertising space on them. This is a fantastic method to boost your income while giving your audiences something of value.
When you’re ready to monetize your screens, consider working with a supply-side partner (SSP). With this type of partnership, you can offer advertising space on your network and sell ads directly to businesses interested in getting their message seen by an engaged audience.
An SSP can help you make the most money by providing several tools to show each viewer more relevant and tailored advertising. For example, some SSPs use cameras to detect viewers and automatically trigger different ads based on their demographic makeup.
Another way to monetize your screens is through strategic partnerships with local businesses. For instance, you can showcase content highlighting events and classes your visitors can attend or local services they might need – from lawyers to hairdressers. This mesmerizing content can elicit high-quality leads that generate significant revenue for your business.
Increase Revenue
Displays for digital signage are an effective way to draw people in and keep them interested. They can catalyze conversions when executed well, increasing revenue or brand awareness.
The most obvious way to increase revenue with a digital signage network is by selling advertising space on your screens. Advertisers can purchase ad space on your signage system in the form of “impressions.” This measures how often a display will be displayed over a specific period (for example, one day).
Digital signage networks that sell advertising space often have a sliding price scale for ad placements. For instance, high-visibility signs cost more to rent than lower-visibility locations.
Also, a digital signage system’s remote management software typically makes setting up and managing ad campaigns easy. This eliminates the need for multiple team members to upload content to each display across a location manually.
Businesses can also earn additional revenue by implementing interstitial ads on their displays, such as those that appear between programmatically scheduled content. This feature is available through many digital signage software solutions. Interstitial ads can be sold to a wide range of advertisers, including movie and TV studios with new release advertisements, public transportation companies with important schedule updates, boutique clothing stores and restaurants with rotating menus, and telecommunications companies with new service information or specials.
